Barca’s Deal With Spotify: Why it’s both good and bad
By Jim James
Over the past 1.5 weeks it has emerged that FC Barcelona and Spotify are going to agree to a 5 year deal to be the shirt sponsor of FC Barcelona. It is set to be one the biggest shirt sponsor deal in Football History, with the catalan giants gaining nearly 65 million euros per season from it. However, it’s not all sunshine and rainbows for Barca. Let me explain.
First off, there is the recent controversy with Spotify. This couldn’t have come at a worse time for this deal. Right at the time the deal has been leaked to the media, the Joe Rogan controversy hit the fan. As we all know, UFC Commentator and host of the Joe Rogan Podcast Joe Rogan spread COVID-19 Vaccine misinformation. Instead of shunning this potentially deadly fake news, Spotify chose to do nothing about their most viewed and subscribed to creator. I’m confused that the Blaugrana haven’t done anything yet.
The next concern I have about the deal is more football-related. According to Football Espana, Barcelona will be renaming the Camp Nou to the Camp Nou Spotify. This historic, glorious, and world famous stadium renamed? I’m not sold on it. It’s like renaming Old Trafford to Old Trafford Deliveroo. It feels wrong. I don’t like that. However, if we have to do it, I’m willing to make a compromise.
However, despite all that, I’m still happy to let Spotify become the new shirt sponsors of FC Barcelona. The sleeve sponsorship with Beko ended last season, and Barcelona are bagging a sponsorship with Cryptocurrency Polkadot, for about 10-15 million euros per season. So if it’s enough to sign Erling Haaland, I’m for it. A short post, but a necessary one. I’m working on a big project and wanted to get a post out today. I’m Jim James, and Until Next Time.